M.G. Enterprises is a multi-media company whose primary focus is children. We strive to outfit, enlighten, and entertain the world through the use of colorful cartoon characters; a theme logo oriented clothing line, television programming feature films and music. You'll find the "Make a move to improve" philosophy woven throughout each product as it stimulates, relaxes, and challenges humankinds' collective consciousness.
With animation, music and fashions designed for toddlers, tweens, teens and more; our slogan "We T00N up the
World with a Smile" is the company's' therapeutic contribution towards the reduction of tension in an often
stress filled society. Our ultimate goal is to fulfill the human need to have fun while "fitting in".
Being sensitive to, and supplying today's action minded consumer with exciting, wholesome and fun products at
a competitive price, is M.G. Enterprises' commitment to the future.
M.G. ENTERPRISES MARKETING SUMMARY
The Market
The two essential market segments include (1) Fitness market for adults.
(2) Contemporary/Youth Hip-Hop Market. Continued growth in the apparel market - nationally and internationally. Fitness Products Council recently cited a sharp growth in physical fitness participation in the U.S. and abroad. American Sports Data found participation numbers were up for Americans age 6 or older. Free weight participation has increased from 41.3 in 1998 to 71.2 million presently. In 2002 38.7 million people participated in fitness walking alone.
The Health Club industry has continued to grow in great numbers. The growth in the past decade has reached in the numbers of 22,125 clubs with a membership of 35.5 million people. The American Council of Exercise (ACE), the nation's largest certifying organization for personal trainers, reports a 756 percent increase in the number of personal trainers. There are currently 58,115 ACE-certified personal trainers in the Unites States. In Europe, revenues from sporting apparel topped $4.2 billion.
Market Trends
The trends in our selected market include:
a. Corporations such as Nike focus on the youth market who can and will benefit from the programs and products designed to nurture, educate and inspire our children and young people from all walks of life.
b. Corporate environment policies focus on what they do today and their impact on tomorrow. They search for innovation, profitability, and competitive advantage.
The following will give you an idea how M.G. Enterprises plans to fit into the marketplace.
M.G. Enterprises plans to provide the AHA Gear (apparel line), a fresh new brand of clothing relevant to young consumers who are highly receptive to new sportswear and theme-logo products.
The AHA apparel is further driven by complementary products such as: Cartoon Shows, Videos, Movies, Toys, Music, and Games.
With the endorsements of Rap artists and Sports figures, our programs can make a difference in the lives of young people everywhere.
The Hip-Hop A.N.T.S. provide a cross-cultural appeal.
Hip-Hop music is the favorite music of our youth and continues to
grow in the marketplace in popularity and appeal. Songs, commercials
and other public promotions use the popular rhythms to market to the
10 to 20+ age groups. Our plan is to incorporate the two markets using
the Hip-Hop Apparel line and Hip-Hop music in getting valuable
messages to our youth in a positive and fun way.
For further information please contact:
Michael Gaines
Cell (619) 518-3377
E-mail ahagaines@aol.com